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James Ballardie uncovers why music videos are so important in the Kpop music industry.
The K-Pop phenomenon is shaking up the pop world. For the first time ever, there is a serious challenge to the West’s domination of the global music industry.
Music Journalist James Ballardie travels to South Korea to uncover the secrets behind this worldwide success story and to find out how, in just 20 short years, the music industry in the country came from obscurity to become a major player on the world stage.
K Pop Idols: Inside the Hit Factory | BBC
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